Welcome to the Roxbourne Blog - For all your Web Design, Ecommerce & Tech Guides & News

New O bag brand e-commerce website for USA market

We’ve just completed a new O bag brand e-commerce website for the USA market, check it out O bag Online USA. Its fast loading and fully responsive for PC screens, tablets and smart phones. The fast growing Italian O bag brand is also setting up physical stores across the USA.

Continue Reading…

How to build and grow a successful e-commerce website

Roxbourne e-commerce servicesAlexander Bullivant is an e-commerce webmaster and Managing Partner of Roxbourne.com. Tel: 01543-415423, alex@roxbourne.com

In this article aimed at business owner-managers I will be providing some tips and insight into how to create and build a successful e-commerce business.

Desirable Products and Advantageous Capabilities

Firstly, to successfully sell online you will need some ‘desirable products’ – whether your own product range or retail/distribution rights to sell on behalf of a manufacturer/distributor.

Secondly, you will also need some advantageous capabilities and assets, for example: trade knowledge and business experience, maybe intellectual property, patents and trademarks, an existing market advantage, own a trusted brand, have a large loyal customer base, or have access to something competitors don’t – a new solution or efficient method.

If you’re a manufacturer or distributor, you may wish to sell B2B and B2C with e-commerce. B2B e-commerce websites (distributor ecommerce) typically have a login to see prices and order. A lot cheaper, more efficient and effective than having and maintaining a paper catalog.

British businesses have distinct global advantages when selling online. Our language is international, our domestic ecommerce market is very mature and trusting, and our businesses are on the whole trusted more when compared to online business based in other parts of the world. We have reliable delivery services, consumer protection laws, widespread broadband and 10’s of millions of relatively well-off people regularly shopping-online. However, you still need to effectively compete.

(more…)

Continue Reading…

Racing Ahead in E-commerce

Over the last two weeks we’ve been creating an e-commerce functionality for Timing Solutions Ltd, a Midlands based Race Timing Services company involved with many race events throughout the UK including British Touring Cars and British Superbikes. As a leader in their industry they wanted to add the ability to sell Racing Transponders online. We chose the Ecwid e-commerce platform to build it, produced a suitable design, added all their products and optimised them for search engines. Our client was suitably impressed with the e-commerce design and functionality, the speed at which we created it and our attention to detail. Soon to go live on their existing website, this ecommerce section is a great example of how we can flexibly meet clients needs, without insisting on a complete overhaul of the whole website.

Continue Reading…

Launch of Express Vapour E-Commerce Website

Over the last month we have been creating an e-commerce website for Express Vapour, a Midlands based online e-cigarette and e-liquid seller, boasting one of the widest ranges of e-liquids online.

We chose the BigCommerce e-commerce platform to build it on and designed a suitable and responsive design with mobile enabled version. Optimised for search engines and with appropriate calls to action. We commissioned our Commercial Photographer Tomas Love to provide over 300 product images, and the website was immediately approved by our client, delighted with all aspects.

Continue Reading…

Web Design – You Get What You Pay For

web-design-you-get-what-you-pay-for

Website Cost Benefit Analysis

The importance of a business’s website clearly relates to what % of revenue it is wholly or even partially responsible for.

You could say the same for a Salesman or any employee really – they help generate turnover – therefore their loss also effects it.

If overnight a company lost its whole Sales and Marketing Department, or a shop couldn’t open the front doors due to a flood, or a factory had a serious fire – the loss of revenue would be highly damaging until the situation was corrected.

Likewise if the Sales and/or Marketing department are substandard, or in the case of a retail outlet – it resides in a street where no one goes – neither businesses are able to discover or reach their potential. This is all common sense stuff. (more…)

Continue Reading…

If Your Website Was a Car…?

Yeah I know this is a rather quirky post, a bit different to my usual stuff; but hey, I got your attention. Now, how’s your website doing? Reckon it needs an overhaul? Check out our Portfolio and Testimonials and give us a call for a quote.

Continue Reading…

Some eCommerce Websites We Created Over The Summer

Been busy stuck indoors during the summer heatwave designing, building and launching some ecommerce websites and a few brochure websites.

Continue Reading…

Building an Extremely Successful Internet Business

A good article for any aspiring internet entrepreneurs. You might need to be logged into LinkedIn to read it though.

Extracts:

What most people don’t understand is that the best way to create a consumer Internet company worth north of a billion dollars is to build a digital transaction business – a company that connects buyers and sellers so they can more efficiently transact. A full two-thirds of the 24 publicly traded U.S. Internet companies worth more than £0.64 billion are digital transaction firms.

(more…)

Continue Reading…

The Future – Glass and Touchscreen PCs

Corning’s vision of the future of glass technologies. The story of how highly engineered glass, with companion computer hardware and software technologies, will help shape our world.

(more…)

Continue Reading…

BS Recruitment Speak – Amusing Video From The Onion


Man Not Sure He’s Dynamic Enough To Work At Local Marketing Firm

Continue Reading…

Modern Marketing Strategy

Make sure you’re barking up the right tree!

This blog post is aimed at business managers and entrepreneurs – just to start you thinking about ways to improve your marketing strategies, messages and efforts.

  • How has the recession affected your target market?
  • What tactics within your marketing strategy do you NOW need to change, if you haven’t already?
  • Is it your prices or your target market?
  • Do you work on efficiency, cheaper suppliers, etc?

In today’s dynamic environment, where the consumer has a wealth of choice and loves brands – you may need to focus more on the customer’s ‘experience’ of your service, products, outlets, staff, website, etc.

(more…)

Continue Reading…

Really Crappy Web Designs – Fail Fail Fail

If you want to know what a website SHOULD NOT look like you have GOT TO check out this web page on Reddit.com  = Crappy Design – you will laugh and be amazed at what web design horrors are lurking out there.

Although not on the list I don’t think, as I found it randomly, is a real web design stinker check it out: www.cobrakit.com – see enlargeable screen shot below.

really-bad-web-design

Continue Reading…

Become the most interesting person you know

I found a really ‘interesting’ blog post just now, by Scott Ginsberg – “30 ways to become the most interesting person you know” So I thought I’d share it with you all.

Here’s a few exerts:

How much money is being boring costing you?

ANSWER: Too much.

  • Boring ideas lose.
  • Boring people fade.
  • Boring organizations fizzle.

LESSON LEARNED: There is an inverse relationship between how successful you are and how boring you are.

(more…)

Continue Reading…

10 Free Web Design & SEO Website Tools – Recommended by Roxbourne

1. Reduce image sizes for web: If you don’t have Photoshop to save all your images for web, then this is a nice FREE alternative. Just sign-up and you can upload photos in batch with unlimited usage. Great to speed up website load.

http://www.jpegmini.com/main/home

2. View my website on different devices: See what your website would like on different devices. This just scales down the viewing window to different resolutions of different mobile phones, tablets and monitor sizes etc.

http://quirktools.com/screenfly/

3. What font is this?: Want to know what font is used within a logo or poster etc? This is a great resource. Upload your image, and just tell the tool which letter is which and its normally 100% correct with these things.

http://www.myfonts.com/WhatTheFont/#

4. Test your website load time: Great tool to rate your website out of 100 for load time, and give you tips how to improve it. I’ll do another post on how to improve your load times.

http://tools.pingdom.com/fpt/

5. On-Site SEO Analysis Tool: There are a lot of SEO analysis/report websites. They vary a lot in quality. This one is very good for giving you feedback on some of your basic on-site SEO. Page Titles, Meta Descriptions and Keywords and Heading Tags etc. Includes advice videos from the Head of Google, Matt Cutts.

http://www.seoworkers.com/tools/analyzer.html

6. Best CSS3 Generator:

http://css3generator.com/

BONUS: http://www.paulund.co.uk/creating-different-css3-box-shadows-effects

7. Placeholder (Filler) Text Examples: Includes empty tables, forms and various lists.

www.html-ipsum.com

8. Off-Site SEO Report Tool:

http://marketing.grader.com/

9. Reverse Image Search

http://www.tineye.com

10. Backlink checker

http://ahrefs.com

 

Continue Reading…

The Cost of Building an Online Enterprise

copycat-websites
We’ve recently had 3 or 4 enquiries asking us if we could design and build the equivalents of leading global enterprise brands.

“I bought a domain a few years ago and I’ve done nothing with it, www.trollzebrafishdonut.com, so me and my mate thought we’d get a website developer to put something on it that would make us a lot of money. What we want is a website where users can create accounts, write about themselves, share photos and invite their friends, we have £3,000, can you do it?” (more…)

Continue Reading…