Why is Social Media Important for Businesses

May 4th, 2011 No comments

An interesting video for all businesses and marketing departments to watch, it was made to promote the book Socialnomics. The video is basically a slideshow of interesting facts about social media, (this is V2 updated in 2011).

Points to watch out for are – the number of years it took for a new thingamajig to gain 50 million users :

  • Radio 38 Years
  • TV 13 years
  • Internet 4 years
  • AND Facebook only took one year to gain 200 million users!

WATCH THIS VIDEO :-
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Categories: Business
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eCommerce website – start with a spreadsheet of your products

May 3rd, 2011 No comments

Masai eStoreWe installed an eCommerce system on one of the Masai websites. Refining product descriptions and cleaning up multiple photos per product, together with working out shipping costs took quite some time.

If you have more than 20 products you really need to have them detailed on an Excel spreadsheet; – top row – product number, name, full description, price, weight, product options, stock quantity, etc.

The spreadsheet data can then be imported into the eCommerce catalog, you then format the descriptions and set up the individual product options. And triple check everything.

The image on the left shows a sample product page – main product photo, title, description, price, optionals – some of which change the price, enlargeable thumbnails of extra photos. Click the image to see the actual webpage.

Work out your packaging and shipping costs for each product too. For the UK – FedEx have different rates for England, Scotland, Ireland, Northern Island, Channel Islands – there isn’t one UK rate.

Categories: eCommerce
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FOMO – The Fear of Missing Out – what you need to know

May 1st, 2011 No comments

I found this interesting Slideshow from JWT all about a powerful emotion called FOMO – the fear of missing out.

Brands can make use of the existence of FOMO to fine-tune messaging, offers, contests and more to tap into fears of missing out. Altho there is no cure for the common FOMO, businesses, marketeers and brands can focus on easing it, escalating it, making light of it or even turning it into a positive.

Do you fear your business is missing out by not getting a better website and marketing online effectively? – If you think so – call me on +44 (0) 1543-415423

See the SLIDESHOW: Continue Reading »

Categories: Business
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A few new websites created recently

April 7th, 2011 No comments

kp events websiteWe’ve been busy with a few new sites this last month: two for Masai Omega Automotive and one for KP Events.

Masai / Omega manufacture a range of high quality Land Rover accessories. In addition to web and graphic design Masai wanted an instructional video, an eCommerce system and some copy writing too.

KP Events needed their old website modernised – in fact both clients took advantage of our excellent Wake Up Your Website Service.

masai-panoramics2

The KP Events website now looks radically different and the owners are 100% happy. The brief was basically – make it blue, lively, modern, neat, clearer navigation, and make the back-end easier to use too.

For both sites we did a lot work in Photoshop – cleaning up photos, making graphics, cleaning logos, making sprites and route maps, etc. Also created a few PDFs.

Categories: Website Design
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Making a video in a hurricane

April 4th, 2011 No comments

We also made a video for Masai / Omega Automotive, basically an instructional video of how to fit one of their flagship products – The Masai Panoramic Tinted Windows to a Land Rover Defender. That was a very winding day! And its not easy filtering out wind noise.

Categories: Video Production
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Hiring a Web Designer

May 27th, 2010 No comments

Like many things, you get what you pay for when hiring a web designer, but the resultant website and its ability to achieve your business objectives is very much dependent upon YOUR input too.

Let’s use the analogy of custom building a desirable house……

blue print for house design

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Categories: Website Design
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How to speed up your Internet, Downloads and Torrents

April 28th, 2010 No comments

There are several applications that you can download for free that will tweak your computer, and allow your internet to run the way it should do.

In my written instructions for each application, boxes you need to click for each step are in italics.

1. General Internet Speed: You can tweak your windows registry using TCP Optimizer.

a) SpeedGuide.net TCP Optimizer *Doesnt need Installing.
Direct DL Link: http://www.speedguide.net/files/TCPOptimizer.exe
Website: http://www.speedguide.net/downloads.php

Once it’s open, click Modify All Network Adapters then click the bubble next to optimal settings. Then Slide the connection speed to your match your approximate broadband speed. If you don’t know your broadband speed go to www.speedtest.net. Once done, click apply and reset your computer. (A quick note to remember, all these settings are applied to your specific broadband connection.)

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Categories: Computers
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Wake up Your Website – The Stroke Comedy Club

April 28th, 2010 No comments

We came up with the idea for our brilliant Wake up Your Website service after being asked to create a better website design and brand image for The Stroke Comedy Club in Lichfield, Staffordshire. www.strokecomedy.com

The website was old fashioned, badly laid out, had slow loading images, didn’t portray the quality of the club and its massive success, and the business owner was not enjoying adding updates or promoting it. So we had a meeting and started planning the improvements.

As you would expect, the revamped site’s function is to quickly give details of forthcoming shows but we also wanted to include everything that people would want to know – how to get tickets, directions, who’s played there before, what the club is like, etc. Continue Reading »

Categories: Website Design
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Designer Essentials – Our Top Ten Plugins for WordPress

January 18th, 2010 No comments

Here at Roxbourne we’ve been using WordPress to build certain websites for a while now, and we love it, but there are still a lot of drawbacks.

Thanks to the work of hundreds of contributors to WordPress, plug-ins can address a lot of these drawbacks.

So here is a top ten list of some of the ones we use. No doubt we’ll do a part two to this post if it’s useful to anyone!

1. Customising The “Read More” Tag.

A small problem I faced was when someone clicked “More” or “Read More…” to read the rest of a blog post, It would scroll the article down to where the more tag is. This plug-in prevents this and starts the post properly from the beginning.

Search “More To the Top” when adding a plugin.

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Categories: Website Design
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How to remove Spyware effectively!

October 19th, 2009 No comments

There are many forms of nasty infections your computer can pick up. The most common is Spyware.

Some common symptoms of Spyware are:

  • Website Redirections: Upon visiting a website it sometimes re-directs to a different advert filled website.
  • Slower Computer: Your computer takes a long time to boot up and load programs.
  • Regular Blue Screens: Often during boot up.

This guide will not only teach you how to remove Spyware, but every other kind of nasty “threat” you may find. These include:- Adware, Malware, Trojans, Keyloggers, Dialers, Hi-jackers and worms.

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Categories: Computers
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