Welcome to the Roxbourne Blog - For all your Web Design, Ecommerce & Tech Guides & News

Brand new website for HEART EVENTS Live Music Booking Agency


We’ve just completed a brand new website for Heart Event (Midlands) Ltd, (formerly known as SL-ENTS or SL Events). Check it out www.heart-events.co.uk. Its fast loading, wide screen fully responsive for all media sizes, has predictive search functions and bookmarking. Heart Events is a highly-regarded live musical entertainment booking agency based in The Midlands. With over 25 year’s experience, they plan and book carefully-selected tribute bands, wedding bands, vocalists and solo performers from a massive range of musical genres into pubs, clubs, casinos, hotels, restaurants and holiday camps across the Midlands and beyond. They also book musical entertainment for Wedding Parties, Birthday Parties, Corporate and Community Events and other Private Functions.

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New O bag brand e-commerce website for USA market

We’ve just completed a new O bag brand e-commerce website for the USA market, check it out O bag Online USA. Its fast loading and fully responsive for PC screens, tablets and smart phones. The fast growing Italian O bag brand is also setting up physical stores across the USA.

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How to build and grow a successful e-commerce website

Roxbourne e-commerce servicesAlexander Bullivant is an e-commerce webmaster and Managing Partner of Roxbourne.com. Tel: 01543-415423, alex@roxbourne.com

In this article aimed at business owner-managers I will be providing some tips and insight into how to create and build a successful e-commerce business.

Desirable Products and Advantageous Capabilities

Firstly, to successfully sell online you will need some ‘desirable products’ – whether your own product range or retail/distribution rights to sell on behalf of a manufacturer/distributor.

Secondly, you will also need some advantageous capabilities and assets, for example: trade knowledge and business experience, maybe intellectual property, patents and trademarks, an existing market advantage, own a trusted brand, have a large loyal customer base, or have access to something competitors don’t – a new solution or efficient method.

If you’re a manufacturer or distributor, you may wish to sell B2B and B2C with e-commerce. B2B e-commerce websites (distributor ecommerce) typically have a login to see prices and order. A lot cheaper, more efficient and effective than having and maintaining a paper catalog.

British businesses have distinct global advantages when selling online. Our language is international, our domestic ecommerce market is very mature and trusting, and our businesses on the whole are trusted more when compared to online businesses based in other parts of the world. We have reliable delivery services, consumer protection laws, widespread broadband and 10s of millions of relatively well-off people regularly shopping online. However, you still need to effectively compete.

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Racing Ahead in E-commerce

Over the last two weeks we’ve been creating an e-commerce functionality for Timing Solutions Ltd, a Midlands based Race Timing Services company involved with many race events throughout the UK including British Touring Cars and British Superbikes. As a leader in their industry they wanted to add the ability to sell Racing Transponders online. We chose the Ecwid e-commerce platform to build it, produced a suitable design, added all their products and optimised them for search engines. Our client was suitably impressed with the e-commerce design and functionality, the speed at which we created it and our attention to detail. Soon to go live on their existing website, this ecommerce section is a great example of how we can flexibly meet clients needs, without insisting on a complete overhaul of the whole website.

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Launch of Express Vapour E-Commerce Website

Over the last month we have been creating an e-commerce website for Express Vapour, a Midlands based online e-cigarette and e-liquid seller, boasting one of the widest ranges of e-liquids online.

We chose the BigCommerce e-commerce platform to build it on and designed a suitable and responsive design with mobile enabled version. Optimised for search engines and with appropriate calls to action. We commissioned our Commercial Photographer Tomas Love to provide over 300 product images, and the website was immediately approved by our client, delighted with all aspects.

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Web Design – You Get What You Pay For

web-design-you-get-what-you-pay-for

Website Cost Benefit Analysis

The importance of a business’s website clearly relates to what % of revenue it is wholly or even partially responsible for.

You could say the same for a Salesman or any employee really – they help generate turnover – therefore their loss also effects it.

If overnight a company lost its whole Sales and Marketing Department, or a shop couldn’t open the front doors due to a flood, or a factory had a serious fire – the loss of revenue would be highly damaging until the situation was corrected.

Likewise if the Sales and/or Marketing department are substandard, or in the case of a retail outlet – it resides in a street where no one goes – neither businesses are able to discover or reach their potential. This is all common sense stuff. (more…)

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If Your Website Was a Car…?

Yeah I know this is a rather quirky post, a bit different to my usual stuff; but hey, I got your attention. Now, how’s your website doing? Reckon it needs an overhaul? Check out our Portfolio and Testimonials and give us a call for a quote.

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Some eCommerce Websites We Created Over The Summer

Been busy stuck indoors during the summer heatwave designing, building and launching some ecommerce websites and a few brochure websites.

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Building an Extremely Successful Internet Business

A good article for any aspiring internet entrepreneurs. You might need to be logged into LinkedIn to read it though.

Extracts:

What most people don’t understand is that the best way to create a consumer Internet company worth north of a billion dollars is to build a digital transaction business – a company that connects buyers and sellers so they can more efficiently transact. A full two-thirds of the 24 publicly traded U.S. Internet companies worth more than £0.64 billion are digital transaction firms.

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The Future – Glass and Touchscreen PCs

Corning’s vision of the future of glass technologies. The story of how highly engineered glass, with companion computer hardware and software technologies, will help shape our world.

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Modern Marketing Strategy

Make sure you’re barking up the right tree!

This blog post is aimed at business managers and entrepreneurs – just to start you thinking about ways to improve your marketing strategies, messages and efforts.

  • How has the recession affected your target market?
  • What tactics within your marketing strategy do you NOW need to change, if you haven’t already?
  • Is it your prices or your target market?
  • Do you work on efficiency, cheaper suppliers, etc?

In today’s dynamic environment, where the consumer has a wealth of choice and loves brands – you may need to focus more on the customer’s ‘experience’ of your service, products, outlets, staff, website, etc.

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Become the most interesting person you know

I found a really ‘interesting’ blog post just now, by Scott Ginsberg – “30 ways to become the most interesting person you know” So I thought I’d share it with you all.

Here’s a few exerts:

How much money is being boring costing you?

ANSWER: Too much.

  • Boring ideas lose.
  • Boring people fade.
  • Boring organizations fizzle.

LESSON LEARNED: There is an inverse relationship between how successful you are and how boring you are.

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The Cost of Building an Online Enterprise

copycat-websites
We’ve recently had 3 or 4 enquiries asking us if we could design and build the equivalents of leading global enterprise brands.

“I bought a domain a few years ago and I’ve done nothing with it, www.trollzebrafishdonut.com, so me and my mate thought we’d get a website developer to put something on it that would make us a lot of money. What we want is a website where users can create accounts, write about themselves, share photos and invite their friends, we have £3,000, can you do it?” (more…)

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eCommerce Websites – Keep it Simple and Easy

This video from Google gets across the point that an “eCommerce system and payment gateway” shouldn’t be too intrusive; and you could be losing sales if it is.

Equally your eCommerce website shouldn’t be messy and cheap looking – you need to build the customer’s trust for them to buy from you. Remember – competitors are only a few clicks away online, not a walk down a different street. Quite amusing video.

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The First Rule of SEO

The First Rule of SEO – Deserve to be Liked by Search Engines

We sometimes get asked if we will do “a bit of SEO” for websites that look like they were put together by the owner’s youngest pimply offspring in 1995 and hardly touched since.

Firstly, Design – Typically these websites have the seasoned delights of: bad looking and pixelated images riddled with artifacts, unprofessional fonts, coloured fonts, hopeless navigation, unbalanced elements, empty pages, broken links, cheesy clichés, boring, nasty, broken, slow, confusing, etc, etc.
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