In this article aimed at business owner-managers I will be providing some tips and insight into how to create and build a successful e-commerce business.
Desirable Products and Advantageous Capabilities
Firstly, to successfully sell online you will need some ‘desirable products’ – whether your own product range or retail/distribution rights to sell on behalf of a manufacturer/distributor.
Secondly, you will also need some advantageous capabilities and assets, for example: trade knowledge and business experience, maybe intellectual property, patents and trademarks, an existing market advantage, own a trusted brand, have a large loyal customer base, or have access to something competitors don’t – a new solution or efficient method.
If you’re a manufacturer or distributor, you may wish to sell B2B and B2C with e-commerce. B2B e-commerce websites (distributor ecommerce) typically have a login to see prices and order. A lot cheaper, more efficient and effective than having and maintaining a paper catalog.
British businesses have distinct global advantages when selling online. Our language is international, our domestic ecommerce market is very mature and trusting, and our businesses are on the whole trusted more when compared to online business based in other parts of the world. We have reliable delivery services, consumer protection laws, widespread broadband and 10’s of millions of relatively well-off people regularly shopping-online. However, you still need to effectively compete.