Make sure you’re barking up the right tree!
Aimed at business managers and entrepreneurs – this post is just to start you thinking about ways to improve your marketing efforts in 2009 and beyond.
New Economic Era – New Marketing Plan, The Customer Experience, Pain Points, Behavioural Data, Online-Shopping, Marketing in a Recession, Generation X, Y, Baby Boomers and Traditionalists. Predicting the Future.
Read more…
Like many things, you get what you pay for when hiring a web designer, but the resultant website and its ability to achieve your business objectives is very much dependent upon YOUR input too.
Let’s use the analogy of custom building a desirable house……
Read more…
Objections and Hesitation – What to do when simply asking your clients for referrals doesn’t work. PLUS thank you gifts.
This blog is for any firm or individual that has clients and a client base, rather than customers. It follows on from our other blogs on Referral Marketing and from info on our main website. Referral Marketing is the best business development strategy there is for Service Providers…
Simple is best – it’s easier to ask with just one sentence, it’s clearly faster and efficient and less likely to be left out of a meeting than a long rehearsed speech on why you want referrals and how the system benefits the client, etc. However, you need to memorise a longer set of effective phrases when you come up against resistance to referral giving.
Read more…
Referrals From External Connections
This blog is for any person or firm that has clients rather than customers.
Referral Marketing is the best business development strategy there is for Service Providers…
…Accountants, Financial Advisers, Solicitors, Dentists, Designers, Architects, Plastic Surgeons, Builders, Vets, IT Services, Website Designers, Stylists, Trainers, Consultants, Printers, Landscape Gardeners, Brokers, etc.
Other service providers and professions other than your own have clients that may also need your services; your clients might also need their services. So it makes perfect sense to be proactive about it. Working more holistically and referring your clients to other carefully selected providers and professionals will compliment your own offering, bringing ‘added value services’ that your clients will appreciate and remember you for. In return the service providers and professionals are also more inclined to refer their clients to you, which is the main objective.
Read more…
(Further to the content on our main website about why a firm with clients would want to develop an effective Referral Marketing Strategy)
Those who get a lot of referred business are usually good at their job – AND clients know it.
Their clients KNOW, understand and appreciate the service and its benefits, believe they are given good value for money and they also TRUST and LIKE the person that deals with them or provides the service to the extent that they want to help them.
KNOW, TRUST & LIKE are the attributes that need to be improved in order to get lots of quality referrals. more…
Read more…
Although this article was written in March 2005 much of it still holds true.
What is Google PageRank, and how important is achieving high PageRank when trying to earn a high spot in Google’s search engine? Keep reading to learn the answers to these and many more questions.
What is Google PageRank?
Google PageRank (one word) is Google’s measure of the relative importance of a Web page on the Internet. The numbers rank from 0 to 10. The higher the number, the stronger the PageRank.
Is the PageRank (PR) number for the entire site?
PageRank is determined for each individual Web page, as every page on your website has a different PR. The site home page is likely to have the highest PR as it will have the most sites linking to it. Each internal page will have a different Google PageRank. In many cases, the PageRank for a very informative and heavily linked article on an internal page will be higher than that of the site’s home page.
Read more…
This blog is also for any firm or individual that has clients and a client base, rather than customers. It follows on from our other blogs on Referral Marketing and from info on our main website . Referral Marketing is the best business development strategy there is for Service Providers…
A COI is ideally a client who knows your firm and at least one person in it very well and trusts and respects what you do and is confident enough to recommend you often and without hesitation.
The reason they are like this is a combination of their character – “they are just naturally like that”, and their social status or power status at work. COIs need to be identified within your client-base and treated very well for obvious reasons. More…
Read more…
It all starts with your Mission –
- Why are you in business and where do you want to take it?
- What is mission critical?
- What barriers to success are in your way?
- What sets you apart from your competition?
- What do your customers really need/want?
- Have you researched it?
- What kind of service do they expect these days?
Endless things to consider.. all you know is turnover and profits must rise and stress levels must fall.
What’s needed are a new Mission Statement and an Action Plan to get passionate about. You need to research, innovate and develop your offering to attract more and better business, boost client/customer satisfaction and reputation.
Read more…
We filmed the Sealed Knot in Stafford last Saturday and the BBC will be showing some of our video footage during the early evening BBC West Midlands News on the 19th March 2009. The videos will be within a piece about the forth coming Hopton Heath Battlefield Memorial Stone unveiling ceremony.
The ceremony itself will be on Sunday the 22nd March 2009 in Hopton in Staffordshire – why not come along if you are interested in English history or the English Civil War. A large group of Sealed Knot re-enactors in period costume/uniform will be in attendance. See our other piece about the ceremony for more detail.
See the BBC news article on the project
The Battle of Hopton Heath Memorial Stone
On Saturday the 7th March and Sunday 22nd March we will be doing some charity filming work for the West Midlands Branch of the Military Historical Society (WMMHS) and The Hopton Heath Battlefield Memorial Project.
This is to help them promote their fund raising for the erection of a memorial stone and interpretation panel on the site of an historic Staffordshire battle. On both occasions a large group of Sealed Knot re-enactors in period costume/uniform will be in attendance.
Photograph taken by Mark Warwick – Captured Times
Read more…
