Objections and Hesitation – What to do when simply asking your clients for referrals doesn’t work. PLUS thank you gifts.
This blog is for any firm or individual that has clients and a client base, rather than customers. It follows on from our other blogs on Referral Marketing and from info on our main website. Referral Marketing is the best business development strategy there is for Service Providers…
Simple is best – it’s easier to ask with just one sentence, it’s clearly faster and efficient and less likely to be left out of a meeting than a long rehearsed speech on why you want referrals and how the system benefits the client, etc. However, you need to memorise a longer set of effective phrases when you come up against resistance to referral giving.
The key to successful copy-writing - for blogs, press releases, marketing literature, web pages, sales letters, tele-sales scripts, leaflets, posters, brochures, adverts, book titles, articles, white papers, etc.
……is having a High-Impact HEADLINE or TITLE
Draw people’s attention to reading the body text using a strong attention grabbing headline.
Grab them from the start. It’s about the HEADLINE TEST; if the title makes people read further – you have succeeded.
The headline should make sense, get ATTENTION and ATTRACT enough INTEREST for the reader to have the DESIRE to ACT by reading more.
If not, your copy headline is not strong enough.
To labour the point here’s a video of Dan Kennedy…
Aimed at business managers and entrepreneurs – this post is just to start you thinking about ways to improve your marketing efforts in 2009 and beyond.
New Economic Era – New Marketing Plan, The Customer Experience, Pain Points, Behavioural Data, Online-Shopping, Marketing in a Recession, Generation X, Y, Baby Boomers and Traditionalists. Predicting the Future.
Although this article was written in March 2005 much of it still holds true.
What is Google PageRank, and how important is achieving high PageRank when trying to earn a high spot in Google’s search engine? Keep reading to learn the answers to these and many more questions.
What is Google PageRank?
Google PageRank (one word) is Google’s measure of the relative importance of a Web page on the Internet. The numbers rank from 0 to 10. The higher the number, the stronger the PageRank.
Is the PageRank (PR) number for the entire site?
PageRank is determined for each individual Web page, as every page on your website has a different PR. The site home page is likely to have the highest PR as it will have the most sites linking to it. Each internal page will have a different Google PageRank. In many cases, the PageRank for a very informative and heavily linked article on an internal page will be higher than that of the site’s home page.