Author Archive

Online ticket booking system for website

I’ve just added an online ticket booking system for a client we manage the website for. Nice and simple for the client to use and administer, and as the events are very popular it allows advance booking even further in advance. Which is clearly good for our client as he has the comfort of knowing [&hellip

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Why is Social Media Important for Businesses

An interesting video for all businesses and marketing departments to watch, it was made to promote the book Socialnomics. The video is basically a slideshow of interesting facts about social media, (this is V2 updated in 2011). Points to watch out for are – the number of years it took for a new thingamajig to [&hellip

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Want to start selling online? – start with a spreadsheet of your products

If you want to start selling online, the first stage is to build a spreadsheet of your products and their details. The column headings to start with should be product number (SKU), product title, full description, net price, weight, product options, stock quantity, product category, sub type, etc, etc

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FOMO – The Fear of Missing Out – what you need to know

I found this interesting Slideshow from JWT all about a powerful emotion called FOMO – the fear of missing out. Brands can make use of the existence of FOMO to fine-tune messaging, offers, contests and more to tap into fears of missing out. Altho there is no cure for the common FOMO, businesses, marketeers and [&hellip

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A Few New Website Designs

We’ve been busy with a few new sites this last month: three for Masai Omega Automotive and one for KP Events. Masai / Omega manufacture a range of high quality Land Rover accessories. In addition to web and graphic design Masai wanted an instructional video, an eCommerce system and some copy writing too. KP Events [&hellip

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Making a video in a hurricane

We recently made a video for Masai / Omega Automotive, basically an instructional video of how to fit one of their flagship products – The Masai Panoramic Tinted Windows to a Land Rover Defender. That was a very windy day! And its not easy filtering out wind noise

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Hiring a Web Designer

Like many things, you get what you pay for when hiring a web designer, but the resultant website and its ability to achieve your business objectives is very much dependent upon YOUR input too. Let’s use the analogy of custom building a desirable house…&#

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Comedy Club Website re Design

We came up with the idea for our brilliant Wake up Your Website service after being asked to create a better website design and brand image for The Stroke Comedy Club in Lichfield, Staffordshire. www.strokecomedy.com The website was old fashioned, badly laid out, had slow loading images, didn’t portray the quality of the club and [&hellip

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Asking for Business Referrals – Handling Objections

Objections and Hesitation – What to do when simply asking your clients for referrals doesn’t work. PLUS thank you gifts. This blog is for any firm or individual that has clients and a client base, rather than customers. It follows on from our other blogs on Referral Marketing and from info on our main website. [&hellip

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Getting FREE leads from External Connections

Referrals From External Connections This blog is for any person or firm that has clients rather than customers. Referral Marketing is the best business development strategy there is for Service Providers… …Accountants, Financial Advisers, Solicitors, Dentists, Designers, Architects, Plastic Surgeons, Builders, Vets, IT Services, Website Designers, Stylists, Trainers, Consultants, Printers, Landscape Gardeners, Brokers, etc. Other [&hellip

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Referral Marketing Success – Build KNOW, TRUST and LIKE

(Further to the content on our main website about why a firm with clients would want to develop an effective Referral Marketing Strategy) Those who get a lot of referred business are usually good at their job – AND clients know it. Their clients KNOW, understand and appreciate the service and its benefits, believe they [&hellip

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Getting Referrals from Centres of Influence

This blog is also for any firm or individual that has clients and a client base, rather than customers. It follows on from our other blogs on Referral Marketing and from info on our main website . Referral Marketing is the best business development strategy there is for Service Providers… A COI is ideally a [&hellip

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Rejuvenate your Business in 2009 – Get a Company Action Plan

# It all starts with your Mission – why are you in business and where do you want to take it?
# What is mission critical? What barriers to success are in your way?
# What sets you apart from your competition

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Your Work Colleagues could be a Great Source of Leads

Getting leads from Colleagues, Internal Business Referrals,  Inter-departmental Referring or Cross-selling, whatever you call it – either way you’re maximising the value of your clients. Here’s some simple tips – but be aware of the common problems. This post is for any firm or individual that has clients,  rather than customers. It follows on from [&hellip

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READ NOW! Ultimate Attention Grabbing Headline Writing Tip

LOOK! The key to successful copy-writing –  for blogs, press releases, marketing literature, web pages, sales letters, tele-sales scripts, leaflets, posters, brochures, adverts, book titles, articles, white papers, etc. ……is having a High-Impact HEADLINE or TITLE Draw people’s attention to reading the body text using a strong attention grabbing headline. Grab them from the start. [&hellip

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