Business Archive

Building an Extremely Successful Internet Business

A good article for any aspiring internet entrepreneurs. You might need to be logged into LinkedIn to read it though. Extracts: What most people don’t understand is that the best way to create a consumer Internet company worth north of a billion dollars is to build a digital transaction business – a company that connects [&hellip

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BS Recruitment Speak – Amusing Video From The Onion

Man Not Sure He’s Dynamic Enough To Work At Local Marketing Firm

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Modern Marketing Strategy

Modern Marketing – In today’s dynamic environment, where the consumer has a wealth of choice, loves to multi-task and loves brands – you need to focus more on the Customer’s Experience of your service, products, outlets, staff, etc.

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Become the most interesting person you know

There is inverse relationship between how successful you are and how boring you are. If the marketplace isn’t talking about you, there’s a reason

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The Cost of Building an Online Enterprise

“I bought a domain a few years ago and I’ve done nothing with it, www.trollzebrafishdonut.com, so me and my mate thought we’d get a website developer to put something on it that would make us a lot of money. What we want is a website where users can create accounts, write about themselves, share photos and invite their friends, we have £3,000, can you do it?”

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Why is Social Media Important for Businesses

An interesting video for all businesses and marketing departments to watch, it was made to promote the book Socialnomics. The video is basically a slideshow of interesting facts about social media, (this is V2 updated in 2011). Points to watch out for are – the number of years it took for a new thingamajig to [&hellip

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FOMO – The Fear of Missing Out – what you need to know

I found this interesting Slideshow from JWT all about a powerful emotion called FOMO – the fear of missing out. Brands can make use of the existence of FOMO to fine-tune messaging, offers, contests and more to tap into fears of missing out. Altho there is no cure for the common FOMO, businesses, marketeers and [&hellip

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Asking for Business Referrals – Handling Objections

Objections and Hesitation – What to do when simply asking your clients for referrals doesn’t work. PLUS thank you gifts. This blog is for any firm or individual that has clients and a client base, rather than customers. It follows on from our other blogs on Referral Marketing and from info on our main website. [&hellip

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Getting FREE leads from External Connections

Referrals From External Connections This blog is for any person or firm that has clients rather than customers. Referral Marketing is the best business development strategy there is for Service Providers… …Accountants, Financial Advisers, Solicitors, Dentists, Designers, Architects, Plastic Surgeons, Builders, Vets, IT Services, Website Designers, Stylists, Trainers, Consultants, Printers, Landscape Gardeners, Brokers, etc. Other [&hellip

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Referral Marketing Success – Build KNOW, TRUST and LIKE

(Further to the content on our main website about why a firm with clients would want to develop an effective Referral Marketing Strategy) Those who get a lot of referred business are usually good at their job – AND clients know it. Their clients KNOW, understand and appreciate the service and its benefits, believe they [&hellip

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Getting Referrals from Centres of Influence

This blog is also for any firm or individual that has clients and a client base, rather than customers. It follows on from our other blogs on Referral Marketing and from info on our main website . Referral Marketing is the best business development strategy there is for Service Providers… A COI is ideally a [&hellip

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Rejuvenate your Business in 2009 – Get a Company Action Plan

# It all starts with your Mission – why are you in business and where do you want to take it?
# What is mission critical? What barriers to success are in your way?
# What sets you apart from your competition

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Your Work Colleagues could be a Great Source of Leads

Getting leads from Colleagues, Internal Business Referrals,  Inter-departmental Referring or Cross-selling, whatever you call it – either way you’re maximising the value of your clients. Here’s some simple tips – but be aware of the common problems. This post is for any firm or individual that has clients,  rather than customers. It follows on from [&hellip

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READ NOW! Ultimate Attention Grabbing Headline Writing Tip

LOOK! The key to successful copy-writing –  for blogs, press releases, marketing literature, web pages, sales letters, tele-sales scripts, leaflets, posters, brochures, adverts, book titles, articles, white papers, etc. ……is having a High-Impact HEADLINE or TITLE Draw people’s attention to reading the body text using a strong attention grabbing headline. Grab them from the start. [&hellip

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How to be a GREAT Leader or Manager

These I believe, are the required attributes of strong business leaders and managers :

* Can articulate a compelling vision of the future that’s clear and focused
* Make decisions intelligently, quickly and with commitment…………………….

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