Make sure you’re barking up the right tree!

Aimed at business managers and entrepreneurs – this post is just to start you thinking about ways to improve your marketing efforts in 2009 and beyond.

New Economic Era – New Marketing Plan, The Customer Experience, Pain Points, Behavioural Data, Online-Shopping, Marketing in a Recession, Generation X, Y, Baby Boomers and Traditionalists. Predicting the Future.

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It all starts with your Mission –

• Why are you in business and where do you want to take it?
• What is mission critical?
• What barriers to success are in your way?
• What sets you apart from your competition?
• What do your customers really need/want?
• Have you researched it?
• What kind of service do they expect these days?

Endless things to consider.. all you know is turnover and profits must rise and stress levels must fall.

What’s needed are a new Mission Statement and an Action Plan to get passionate about. You need to research, innovate and develop your offering to attract more and better business, boost client/customer satisfaction and reputation.

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LOOK!

The key to successful copy-writing -  for blogs, press releases, marketing literature, web pages, sales letters, tele-sales scripts, leaflets, posters, brochures, adverts, book titles, articles, white papers, etc.

……is having a High-Impact HEADLINE or TITLE

Draw people’s attention to reading the body text using a strong attention grabbing headline.

Grab them from the start. It’s about the HEADLINE TEST; if the title makes people read further – you have succeeded.

The headline should make sense, get ATTENTION and ATTRACT enough INTEREST for the reader to have the DESIRE to ACT by reading more.

If not, your copy headline is not strong enough.

To labour the point here’s a video of Dan Kennedy…