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Modern Marketing Strategy

June 18th, 2009 Alexander No comments

Make sure you’re barking up the right tree!

Aimed at business managers and entrepreneurs – this post is just to start you thinking about ways to improve your marketing efforts in 2009 and beyond.

New Economic Era – New Marketing Plan, The Customer Experience, Pain Points, Behavioural Data, Online-Shopping, Marketing in a Recession, Generation X, Y, Baby Boomers and Traditionalists. Predicting the Future.

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Rejuvenate your Business in 2009 – Get a Company Action Plan

March 18th, 2009 Alexander No comments

It all starts with your Mission –

  • Why are you in business and where do you want to take it?
  • What is mission critical?
  • What barriers to success are in your way?
  • What sets you apart from your competition?
  • What do your customers really need/want?
  • Have you researched it?
  • What kind of service do they expect these days?

Endless things to consider.. all you know is turnover and profits must rise and stress levels must fall.

What’s needed are a new Mission Statement and an Action Plan to get passionate about. You need to research, innovate and develop your offering to attract more and better business, boost client/customer satisfaction and reputation.

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