One of our favourite websites for assistance with Search Engine Optimisation is, you guessed it. SEOBook.com.

In particular they provide FREE tools as add-ons for Firefox.

We’ve been using:

A few features of Rank Checker worth mentioning:

• It enables you to check all your keyword rankings within the SERPS of Google, Yahoo and Live Search (MSN).
• You can specify which Google to check. We’ve been using the .co.uk version of Google.
• It performs quicker than a lot of other tools we’ve tried out. (Web CEO for one…painfully slow)
• The top 200 results are checked for a rank, if you aren’t found you’ll see a dash.
• After using it for a month or so we’ve found it to be not always accurate, but its usually within 10 places or so.

Read more…

Although this article was written in March 2005 much of it still holds true.

What is Google PageRank, and how important is achieving high PageRank when trying to earn a high spot in Google’s search engine? Keep reading to learn the answers to these and many more questions.

What is Google PageRank?

Google PageRank (one word) is Google’s measure of the relative importance of a Web page on the Internet. The numbers rank from 0 to 10. The higher the number, the stronger the PageRank.

Is the PageRank (PR) number for the entire site?

PageRank is determined for each individual Web page, as every page on your website has a different PR. The site home page is likely to have the highest PR as it will have the most sites linking to it. Each internal page will have a different Google PageRank. In many cases, the PageRank for a very informative and heavily linked article on an internal page will be higher than that of the site’s home page.

Read more…