An interesting video for all businesses and marketing departments to watch, it was made to promote the book Socialnomics. The video is basically a slideshow of interesting facts about social media, (this is V2 updated in 2011).
Points to watch out for are – the number of years it took for a new thingamajig to gain 50 million users :
- Radio 38 Years
- TV 13 years
- Internet 4 years
- AND Facebook only took one year to gain 200 million users!
WATCH THIS VIDEO :-
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I found this interesting Slideshow from JWT all about a powerful emotion called FOMO – the fear of missing out.
Brands can make use of the existence of FOMO to fine-tune messaging, offers, contests and more to tap into fears of missing out. Altho there is no cure for the common FOMO, businesses, marketeers and brands can focus on easing it, escalating it, making light of it or even turning it into a positive.
Do you fear your business is missing out by not getting a better website and marketing online effectively? – If you think so – call me on +44 (0) 1543-415423
See the SLIDESHOW: Read more…
Like many things, you get what you pay for when hiring a web designer, but the resultant website and its ability to achieve your business objectives is very much dependent upon YOUR input too.
Let’s use the analogy of custom building a desirable house……
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(Further to the content on our main website about why a firm with clients would want to develop an effective Referral Marketing Strategy)
Those who get a lot of referred business are usually good at their job – AND clients know it.
Their clients KNOW, understand and appreciate the service and its benefits, believe they are given good value for money and they also TRUST and LIKE the person that deals with them or provides the service to the extent that they want to help them.
KNOW, TRUST & LIKE are the attributes that need to be improved in order to get lots of quality referrals. more…
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This blog is also for any firm or individual that has clients and a client base, rather than customers. It follows on from our other blogs on Referral Marketing and from info on our main website . Referral Marketing is the best business development strategy there is for Service Providers…
A COI is ideally a client who knows your firm and at least one person in it very well and trusts and respects what you do and is confident enough to recommend you often and without hesitation.
The reason they are like this is a combination of their character – “they are just naturally like that”, and their social status or power status at work. COIs need to be identified within your client-base and treated very well for obvious reasons. More…
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It all starts with your Mission –
- Why are you in business and where do you want to take it?
- What is mission critical?
- What barriers to success are in your way?
- What sets you apart from your competition?
- What do your customers really need/want?
- Have you researched it?
- What kind of service do they expect these days?
Endless things to consider.. all you know is turnover and profits must rise and stress levels must fall.
What’s needed are a new Mission Statement and an Action Plan to get passionate about. You need to research, innovate and develop your offering to attract more and better business, boost client/customer satisfaction and reputation.
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