Search Engine Optimisation

Be found in Google - fast and first with SEO

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Want your website to appear higher in internet searches? - Of course you do! - Then read on...

Search Engine Optimisation or SEO - is the process of making a website more visible in the search results of Google, Yahoo! and MSN/Bing, etc. The earlier your website appears in search engine results pages (SERPs) - preferably on PAGE ONE - for a given phrase related to your offering - the greater the quantity of visitors and enquiries you should receive.

Improvements can be made using various Search Engine Optimisation techniques - e.g. correctly written and optimised titles and code, adding regular, unique and fresh content, using appropriate and effectively placed keywords and very importantly - having plenty of strong backlinks (other websites linking to yours), etc.

"Having a website without any SEO or online strategy is like blowing your whole marketing budget on a commercial and not booking any air time for it..."

We provide comprehensive, ethical and intelligent SEO services for existing websites and for websites we design. We can help your website appear higher in search results pages using all the SEO techniques mentioned on this page and lots more we cannot disclose for competitive reasons - all ethical of course! We cover The Midlands, Birmingham, Staffordshire and beyond.

Call us and ask for a Search Engine Optimisation quote.

Get Ranked on Page One in an Organic Search

You want your website to be easy to find by people interested in what you offer - you can't get easier than being on PAGE ONE in Google, Yahoo, MSN/Bing, ASK, etc.

Google is by far the most popular internet search site in the UK and most parts of the world. Having your website appear on page one (meaning the top ten) in an organic ( "natural" not "sponsored ad" ) Google search results page for a particular keyword or search phrase is the Holy Grail of marketing.

More than 80% of clicks are on page one results; being first on page one can mean up to five times as many clicks than being number three. It's obvious what this means to a business - its sales, profits and share value.

Google techies are very smart and their closely guarded algorithm uses thousands of factors to determine relevancy - and it's constantly evolving. Their reputation is based on producing relevant results. SEO will help your site promote its relevancy.

TIP: Many searchers include the name of a geographical area in a search box - along with the service or product they're interested in - effectively Geo-targeting your website will help it appear much higher when searchers do this.

What is Onsite and Offsite SEO?

Onsite SEO is about your website's code and content. The code and link structure needs to be ideal for search engines - they need to decide relevancy, importance, authority, etc.

Search Engines regularly visit and index websites that have regular, unique, fresh and relevant content - consumers do too. Onsite SEO starts at the conception of a website and must be considered in the choice of keywords, domain name, page URLs, the navigation, layout, design, coding and particularly the written content.

Offsite SEO is mainly about gaining the all important backlinks (aka inbound links) to your website which should increase traffic and your Google PageRank.

Gaining backlinks can be done once your website is up and running but do not neglect - it's a major part of Search Engine Optimisation. See the section on the right about backlinks and PageRank.

Tweaking the code and text and adding fresh content is clearly a continuous process - as is gaining backlinks. So Search Engine Optimisation is an ongoing process because your competitors could overtake you again if you neglect your website.

Some websites use unethical "black hat" as opposed to ethical "white hat" techniques to try and fool Search Engines and gain higher positions in SERPS. Unethical techniques like link-buying ultimately do not work and we would never recommend using them - Google et all could remove your website from their databases.

Keywords - Researching, Embedding and Density

You need to carefully research and decide on the most likely keywords and phrases (and their related or associated words) your target audience types into search boxes when looking for an offering such as yours - and integrate them into your website content appropriately but don't over stuff!. Keywords in domain name, page URLS, meta descriptions, titles and page headings are given more impotance.

Keyword density and positioning requires lots of careful consideration and plenty of time needs to be dedicated to it - but it's completely worth it - miss this aspect at your peril! Google's Keyword Tool can help you with part of this.

Update Often with Fresh, Engaging & Unique Content

Both search engines and consumers like to see up-to-date, relevant, informative, useful, interesting, well written and nicely presented content on websites. Search engines will regularly crawl and index websites that have regular fresh content - make sure it's unique - don't go plagiarising. Consumers are also more likely to come back again if they know you regularly update your site's content.

Blogging

Having a blog on your website is ideal for posting regular fresh content; our blog posts are indexed by Google the same day. Make sure you also write the blog titles with keywords in mind. You can ask your website's visitors to subscribe to your blog posts using what is called RSS. The posts they then receive by email should encourage them to come back and visit your website.

Pay Per Click Adverts in Search Engine Results

In addition to SEO, you can make your web site appear artificially in search engine results by paying for a service known as Pay-Per-Click ( PPC ) advertising - e.g. Google Adwords. Artificially meaning not via a normal organic search – but it will appear in the sponsored section. We can manage your PPC marketing campaigns; we use Google Adwords ourselves and highly recommend it.

BOOST your website's search engine ranking with SEO today.

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Building Backlinks

In addition to being effectively written, designed and coded, one of the best ways to build your website's search engine ranking is to have as many other important and relevant websites linking to yours as possible - a major part of Search Engine Optimisation.

To appear higher in search engine results pages (SERPS) you need plenty of backlinks to your website from other popular and relevant websites (these are called strong links) - it's like an endorsement - search engines see this as a sign that your website is popular, useful and supposedly authoritative.

With regard to Google - having lots of strong 'do-follow' links to your website helps to increase what is called your site's Google PageRank - which is on a scale of 0 to 10; the higher the better.

Yahoo! and MSN/Bing also like to see plenty of strong backlinks - but not so fussy about a 'no-follow' attribute.

Your site's Google PageRank affects your positioning in Google's SERPs; see our blog post for more about PageRank.

The backlinks should ideally be relevant - meaning sites linking to yours should have related content and the "anchor text" and surrounding text should explain why the link is there using your keywords.

Links from YouTube, MySpace, Facebook and many blogs are classed as 'no-follow' and will not boost your search ranking in Google. But still get them anyway as other search engines ignore this attribute and you should still gain visitors who can click on your links.

Many websites and blogs have regularly updated, FREE, interesting, useful content, etc - it’s all to increase page views and to gain Backlinks.

Getting the right kind of backlinks is not easy - it takes a lot of time and effort. To artificially and ethically set-up backlinks the strength of the sites linking to yours needs consideration.

There's little point in having a link from an unpopular website or web page. Backlinks should be gained gradually too - to avoid it looking like you've bought them. Websites with 100's of links out to other sites will not help you either - as the strength gets highly diluted.

The ideal place to have one of your backlinks is on a high ranking page (typically a home page) of a very popular website, with very few external links to other sites diluting the strength, on the same topic as your site, the link is 'do-follow', the clickable text (anchor text) includes your keywords - what you do - not who you are, and the surrounding text describes your subject too. One of these could be worth more than dozens of weak links.

The natural way to acquire backlinks is just to have a useful website with regular unique content - and people will just decide out of the goodness of their heart to link to your website.

You can speed this process up with 'link baiting' - viral marketing, running competitions, giving something for free, article submission, email and viral marketing, offline marketing, blogging, having a useful widget or just a fascinating unique website or page that's spread via bookmarking sites.

There are a lot of useful websites and software tools for assisting with Search Engine Optimisation and building your website's search ranking.

However, many provide out-of-date tips. What worked a few years ago may not work now and could actually penalise your website.

Search Engine Optimisers cannot guarantee to get your website on page 1 in a keyword search; so be cautious of any that say they can and avoid any that offer unethical methods like buying 1,000s of links, submission to 500 directories, etc.

However, there are some basics to do with the written content and the coding which when applied should boost your ranking and visibility within weeks.