Roxbourne logo - web design e-commerce and digital marketingRoxbourne.com sticky logo - Website Design E-commerce and Digital Marketingroxbourne-logo-sticky-50-v3roxbourne-logo-sticky-50-v3
    • About us
  • CREATIVE
    • Web Design Services
    • WordPress Services
    • Graphic Design Services
  • E-COMMERCE
  • MARKETING
    • SEO Services
    • Business and Marketing Strategy
    • Digital Marketing Services
  • PORTFOLIO
    • Brochure websites
    • E-commerce websites
    • Events websites
    • Graphic design projects
    • All Portfolio Projects
    • Logos and brand identity
  • TESTIMONIALS
  • NEWS
    • Business strategy
    • E-commerce
    • Web design
    • SEO
    • All news categories
  • CONTACT
✕
Getting FREE leads from External Connections
Getting FREE leads from External Connections
14th April 2009
web-development
Hiring a Web Designer
27th May 2010

Asking for Business Referrals – Handling Objections

14th April 2009
Categories
  • Business strategy
Tags
  • Networking
  • Referral marketing
Asking for Business Referrals - Handling Objections

Objections and Hesitation

This blog post is for any firm or individual that has clients and a client base, rather than customers. It follows on from our other blog posts on Referral Marketing. Referral Marketing is the best business development strategy there is for Service Providers.

Simple is best - it’s easier to ask for referrals with just one sentence, it’s clearly faster and efficient and less likely to be left out of a meeting than a long rehearsed speech on why you want referrals and how the system benefits the client, etc. However, you need to memorise a longer set of effective phrases when you come up against resistance to referral giving.

Remember the attributes discussed in previous posts - KNOW, TRUST AND LIKE - if these are in place objections and hesitations will rarely happen.

I have a 300 word speech from years ago written by an American referral marketing guru - it’s over the top but the core principles contained within it can hardly be argued with. When resistance occurs a better set of phrases is needed based on the core principles; just asking is NOT sufficient. Clients need to know why you work a referral system and how it benefits them in many ways, and why you would like them to refer people they know to you.

Learning stock phrases and how to handle objections in a non-confrontational way is the key. This needs to be learnt, it should be embedded, tested and analysed on an on-going basis. The benefits will soon be realised. Those that become good at it will inspire and coach others eventually.

Call us about the FREE initial marketing consultation no obligation.

Asking for Business Referrals - Handling Objections

Thanking Clients for Every Referral

Remember a nice bottle of something as a thank you for each referral. How about posting some of your branded merchandise to the client's place of work too. A great idea is a coffee mug with your company name, what you do well, your web address and phone number on it and importantly the words THANK YOU written on the other side - just an idea. Point is, their work colleagues will see it and it will not be thrown away.

Share
Alexander Bullivant
Alexander Bullivant
Head honcho at Roxbourne.com. We design and create search-optimised websites. Attractive, effective and fast-loading websites; and we can make yours a 24/7 marketing mean machine. Importantly, our clients appreciate our proactive one-stop service; taking care of everything from web design and build, to hosting and emails, e-commerce, graphic design, SEO and website management. We'll also help with written content, research, and digital marketing. In addition, we also provide advice on strategy, design, technology, functionality and marketing. Our advice is based on over 20 years’ digital design and marketing experience working with clients across a range of sectors.

Related

How to build and grow a successful e-commerce website
8th January 2016

How to build and grow a successful e-commerce website


Read more
Web Design - You Get What You Pay For
2nd March 2014

Web Design – You Get What You Pay For


Read more
Marketing Strategy
17th July 2012

Modern Marketing Strategy


Read more

NEWS CATEGORIES

  • All categories
  • Testimonials
  • Website design
  • E-commerce
  • Search Engine Optimisation
  • Business strategy
✕

TAG CLOUD

  • Leadership
  • WooCommerce
  • BigCommerce
  • Volusion
  • ROI
  • Social Media
  • Product management
  • Funding
  • Online tickets
  • Ecwid
  • Referral marketing
  • Networking

RECENT

  • Hardbrick Construction
    Testimonial – Hardbrick Construction
    7th May 2020
  • Roxbourne testimonial - Heart Events
    Testimonial – Heart Events
    12th January 2019
  • Roxbourne next vapour testimonial
    Testimonial – Next Vapour
    30th June 2018
  • SEO Keyword research
    The First Rule of SEO
    10th March 2018
  • Roxbourne Vapour Freaks Testimonial
    Testimonial – Vapour Freaks
    30th July 2017
  • Brand new website for HEART EVENTS Live Music Booking Agency
    Brand new website for HEART EVENTS Entertainment Agency
    10th May 2017
  • How to build and grow a successful e-commerce website
    How to build and grow a successful e-commerce website
    8th January 2016
  • express-vapour-testimonial-1024
    Testimonial – Express Vapour
    29th May 2014
Portfolio Testimonials Contact
© 2009-2023 Roxbourne.com e-commerce, web design, SEO and marketing, Lichfield Staffordshire Birmingham West Midlands | All Rights Reserved | Privacy and Cookie Policy | Terms of Site Use