The key to successful copy-writing – for blogs, press releases, marketing literature, web pages, sales letters, tele-sales scripts, leaflets, posters, brochures, adverts, book titles, articles, white papers, etc.
……is having a High-Impact HEADLINE or TITLE
Draw people’s attention to reading the body text using a strong attention grabbing headline.
Grab them from the start. It’s about the HEADLINE TEST; if the title makes people read further – you have succeeded.
The headline should make sense, get ATTENTION and ATTRACT enough INTEREST for the reader to have the DESIRE to ACT by reading more.
If not, your copy headline is not strong enough.
To labour the point here’s a video of Dan Kennedy…