Business strategy articles
8th January 2016
In this article aimed at business owner-managers I will be providing some tips and insight into how to create and build a successful e-commerce business.
2nd March 2014
The importance of a business's website clearly relates to what % of revenue it is wholly or even partially responsible for. You could say the same for a Salesman or any employee really - they help generate turnover - therefore their loss also effects it.
17th July 2012
Modern Marketing - In today's dynamic environment, where the consumer has a wealth of choice, loves to multi-task and loves brands – you need to focus more on the Customer Experience of your service, products, outlets, staff, etc...
5th July 2012
There is inverse relationship between how successful you are and how boring you are. If the marketplace isn't talking about you, there's a reason.
19th June 2012
We've recently had 3 or 4 enquiries asking us if we could design and build the equivalents of leading global enterprise brands. There are plenty or sources of help and guidance for starting a business, but the initial idea still needs to be realistic
4th May 2011
Two interesting videos for all businesses and marketing departments to watch, it was made to promote the book Socialnomics.
27th May 2010
Like many things, you get what you pay for when hiring a web designer, but the resultant website and its ability to achieve your business objectives is very much dependent upon YOUR input too.
14th April 2009
It’s easier to ask for referrals with just one sentence, it’s clearly faster and efficient and less likely to be left out of a meeting than a long rehearsed speech on why you want referrals and how the system benefits the client, etc. However, you need to memorise a longer set of effective phrases when you come up against resistance to referral giving.
14th April 2009
Working more holistically and referring your clients to other carefully selected providers and professionals will complement your own offering, bringing ‘added value services’ that your clients will appreciate and remember you for. In return the service providers and professionals are also more inclined to refer their clients to you, which is the main objective.
13th April 2009
Those who get a lot of referred business are usually good at their job, and clients know it. Their clients KNOW, understand and appreciate the service and its benefits, believe they are given good value for money, and they also TRUST and LIKE the person that deals with them or provides the service to the extent that they want to help them...
26th March 2009
This article is for any firm or individual that has clients and a client base, rather than customers. It follows on from our other articles on Referral Marketing. Referral Marketing is the best business development strategy there is for Service Providers
27th February 2009
Getting leads from colleagues, internal referrals, and Inter-departmental referring or cross-selling, whatever you call it - either way you're maximising the value of your clients. Here's some simple tips - but be aware of the common problems...
25th February 2009
Leadership begins inside; with the inner character, it should not start with the outward personality. Being a great leader requires a combination of skills, character traits, experience, mental strength, intelligence and principles. A great leader: Can articulate a compelling vision of the future that’s clear and focused. Is a good communicator with a simple message...