E-commerce Website Services

Comprehensive e-commerce web design, build, and marketing services

Comprehensive e-commerce services

If you want to sell your products online or already are, we can help on many levels. As dedicated e-commerce web designers and managers, we don’t just take the site set-up cheque then leave you struggling with adding the rest of your products and marketing the website.

Crucially, we'll assist with advice, strategy, planning, UI design, e-commerce platform set-up, customisation, product setup, product asset management, search engine optimisation, graphic design, copy writing and ongoing management.

We'll also help you choose and set up suitable e-commerce payment platforms and delivery solutions. Clearly, you need to promote your e-commerce website and products, so our digital marketing, advertising and email broadcasting services will also come in handy.

So all the functionality and assistance you need, along with a modern and attractive e-commerce web design that's a professional selling machine; well-thought-out, state-of-the-art and trustworthy.

As e-commerce web designers, we provide services from Lichfield, Staffordshire throughout Birmingham, the East and West Midlands.

Give us a call on 07795-622551 to discuss your e-commerce ambitions - your first consultation is free and without obligation.

We're based centrally in the UK in Lichfield, Staffordshire, and provide e-commerce web design services throughout the East and West Midlands, Birmingham and beyond; but we also work internationally.

Valuable advice and added-value services

  • Are you struggling with your existing website's e-commerce platform?
  • Want extra functionality that your e-commerce system doesn't have?
  • Need marketing ideas and services to boost orders and profit?

We’ve acquired our e-commerce skills and experience first-hand from many years working closely with our clients and our testimonials speak for us.

Caring about our clients' success and working hard as dedicated e-commerce partners, we also provide valuable advice and added-value services to help them grow their e-commerce businesses and avoid mistakes.

E-commerce platforms have a vast range of variables; therefore it's only reasonable that we'd need to know a fair amount about your ambitions, your products and your online venture before we can provide a written proposal.

Three of the largest variables are "What do you want the e-commerce website to achieve?", "How many products do you have?" and "How much help do you need with strategy, planning, research and project management?"

Visitor trust is crucial

Who would buy from an e-commerce website that looks cheaply designed with poor graphics and descriptions. Or lacking all the necessary customer support content. Or slow-loading and badly organised?

Every aspect of your e-commerce website and shopping cart functionality that can build trust, convert a visitor to a customer, and encourage repeat sales - needs careful consideration both initially and ongoing.

Promoting your e-commerce website is crucial, through offline and online advertising. Roxbourne will help you develop a stream of visitors with a tailor made plan.

We aim to see your e-commerce website succeed online, so we work hard to ensure all aspects that affect Visitor Flow, Trust, Buying Decisions and Sales are covered.

We'll add all your products

An e-commerce website is a business, and like any other requires sufficient investment. Clearly it must succeed, so it also needs suitable talent to develop it.

You'll need help with adding your products, producing supporting written content and marketing your website. We do all that too, with ongoing e-commerce management. In fact, we’d be surprised if you didn’t need help with content and marketing. We’ve never had a client who just wanted an empty-shell e-commerce website.

The reason for this is two-fold – a major part of e-commerce website design is the content which surrounds the products - promo graphics, the menu navigation, the category pages, their text and graphics – and they can’t be created without knowing which products go in them.

E-commerce SEO

Secondly, an important aspect of effective e-commerce is Search Engine Optimisation(SEO), that's suitable optimisation of all products, category pages, support pages and images. Then you stand a chance of getting the Search Ranking you deserve.

SEO can’t be done on an empty shell e-commerce website with no products and categories. If we left you with an empty shell e-commerce website – you’d have to learn how, and have the time and ability to set up products correctly; but also how to create categories, menus, hyper-links AND learn how to SEO everything. You’d need to be proficient with coding and spreadsheets too. If you do have the necessary skills, experience and time – you might as well have also set up the shell yourself.

That’s why we provide a comprehensive e-commerce service. E-commerce advice, strategy, planning, design, build, copy-writing, installation, customisation, product set-up, e-commerce Search Engine Optimisation, advertising, marketing and ongoing management. We can also help with selling on eBay, Facebook and Amazon too.

E-commerce project manager

The most important aspect of successful e-commerce is full awareness of all matters that effect online sales, therefore a Project Manager needs to be appointed who understands e-commerce, the products, marketing and business in general. We can take on e-commerce project management if your time and/or experience of e-commerce is limited.

We assume that you've conducted plenty of research to ascertain the level of demand for all your products. Additionally, its clearly important that you've researched your target market and their needs, worked out your USPs, got your pricing right and budgeted for the e-commerce web design and development, logistics and promotional costs. But if you haven't, or don't feel you have done enough, then we can help you with all those aspects too. Read more about e-commerce research and planning.

Desirable products and advantageous capabilities

Firstly, to successfully sell online you will need some ‘desirable products’ - whether your own product range or retail/distribution rights to sell on behalf of a manufacturer/distributor. Continue reading...

BigCommerce logo


See example
Woo Commerce logo


See example
Ecwid e-commerce logo


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Volusion logo


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Some of our recent e-commerce projects...

  • Project - Express Vapour
    Express Vapour stocks a wide range of e-liquids and vaping gear, selling online and via their main shop in Birmingham. The owner also owns various additional UK enterprises - other vape shops, other online vape stores and various e-liquid manufacturing brands, which are also our clients.
  • next-vapour-project-3-screen-sizes-800
    In 2018 I was commissioned to create an e-commerce website for a new vape shop just North of Birmingham called Next Vapour. As is usual, the business owners had little time nor the knowledge required to get involved in the design and creation, but they had everything else - the stock, premises and the people who could process orders.
  • Project - Masai Omega Automotive
    Masai is a brand name of Omega Automotive Ltd - a company with an automotive engineering pedigree going back to 1953. With bases in Istanbul and Lichfield - they design and manufacture a wide range of vehicle parts, particularly for the iconic Land Rover Defender. The Directors asked us to help them with global e-commerce and marketing strategies.
  • Project - O bag UK
    Our Bag Online (previously O bag UK and Fullspot Market) is a distributor of Italian designed fashion accessories. In 2012, we designed and built their first e-commerce website with full product set-up of over 5,000 product SKUs and took it live within target. Ever since we've been adding each new season's fashion accessories and have carried out a couple of complete design overhauls.
  • Project - O bag USA
    In 2016 we were asked to design and create another e-commerce website for O bag, this time for the newly setup USA operation, which now had a warehouse of stock and was rapidly opening shops across the East and West coast.
  • Project - Masai Lights
    We had already created an e-commerce website for the main product ranges associated with Land Rover Defenders, but Masai also had a wide range of lights that were suitable for many other types of vehicle. Thus, we created a separate e-commerce website that didn't just focus on Defenders.