Roxbourne logo - web design e-commerce and digital marketingRoxbourne.com sticky logo - Website Design E-commerce and Digital Marketingroxbourne-logo-sticky-50-v3roxbourne-logo-sticky-50-v3
    • About us
  • CREATIVE
    • Web Design Services
    • WordPress Services
    • Graphic Design Services
  • E-COMMERCE
  • MARKETING
    • SEO Services
    • Business and Marketing Strategy
    • Digital Marketing Services
  • PORTFOLIO
    • Brochure websites
    • E-commerce websites
    • Events websites
    • Graphic design projects
    • All Portfolio Projects
    • Logos and brand identity
  • TESTIMONIALS
  • NEWS
    • Business strategy
    • E-commerce
    • Web design
    • SEO
    • All news categories
  • CONTACT
✕
Your Work Colleagues could be a Great Source of Leads
Your Work Colleagues could be a Great Source of Leads
27th February 2009
Referral Marketing Success - Build KNOW, TRUST and LIKE
Referral Marketing Success – Build KNOW, TRUST and LIKE
13th April 2009

Getting Referrals from Centres of Influence

26th March 2009
Categories
  • Business strategy
Tags
  • Networking
  • Referral marketing
Getting Referrals from Centres of Influence

This article is for any firm or individual that has clients and a client base, rather than customers. It follows on from our other articles on Referral Marketing.

Referral Marketing is the best business development strategy there is for Service Providers

A Centre of Influence (COI) is ideally a client who knows your firm and at least one person in it very well and trusts and respects what you do and is confident enough to recommend you often and without hesitation.

The reason they are like this is a combination of their character, they are just naturally like that; and their social status or power status at work. COIs need to be identified within your client-base and treated very well for obvious reasons.

Other COI in the local area that are not yet clients need to be identified, researched and carefully approached. These could be executives at big firms in the area, managers of large clubs, the Major, local MPs, council executives and other public sector leaders, executives at your local Chamber of Commerce, newspaper and magazine editors, heads of influential business groups or associations, etc.

Getting Referrals from Centres of Influence

A brain storming session is needed to build a list then ascertain why a person would be useful to develop a relationship with, and how you go about it.

Ideally you want these COI's as clients and to get regular referrals from them; at the very least they need to know all about your firm and services and see you in a favourable light.

If in the course of conversations with a client it transpires that they need help with something, or they need a contact, then it clearly comes in handy if you can whip out your black book of COI contacts and other connections that you can introduce. You will be highly appreciated and remembered for when it comes to asking for referrals or recommendations in return.

Share
Alexander Bullivant
Alexander Bullivant
Head honcho at Roxbourne.com. We design and create search-optimised websites. Attractive, effective and fast-loading websites; and we can make yours a 24/7 marketing mean machine. Importantly, our clients appreciate our proactive one-stop service; taking care of everything from web design and build, to hosting and emails, e-commerce, graphic design, SEO and website management. We'll also help with written content, research, and digital marketing. In addition, we also provide advice on strategy, design, technology, functionality and marketing. Our advice is based on over 20 years’ digital design and marketing experience working with clients across a range of sectors.

Related

How to build and grow a successful e-commerce website
8th January 2016

How to build and grow a successful e-commerce website


Read more
Web Design - You Get What You Pay For
2nd March 2014

Web Design – You Get What You Pay For


Read more
Marketing Strategy
17th July 2012

Modern Marketing Strategy


Read more

NEWS CATEGORIES

  • All categories
  • Testimonials
  • Website design
  • E-commerce
  • Search Engine Optimisation
  • Business strategy
✕

TAG CLOUD

  • Leadership
  • WooCommerce
  • BigCommerce
  • Volusion
  • ROI
  • Social Media
  • Product management
  • Funding
  • Online tickets
  • Ecwid
  • Referral marketing
  • Networking

RECENT

  • Hardbrick Construction
    Testimonial – Hardbrick Construction
    7th May 2020
  • Roxbourne testimonial - Heart Events
    Testimonial – Heart Events
    12th January 2019
  • Roxbourne next vapour testimonial
    Testimonial – Next Vapour
    30th June 2018
  • SEO Keyword research
    The First Rule of SEO
    10th March 2018
  • Roxbourne Vapour Freaks Testimonial
    Testimonial – Vapour Freaks
    30th July 2017
  • Brand new website for HEART EVENTS Live Music Booking Agency
    Brand new website for HEART EVENTS Entertainment Agency
    10th May 2017
  • How to build and grow a successful e-commerce website
    How to build and grow a successful e-commerce website
    8th January 2016
  • express-vapour-testimonial-1024
    Testimonial – Express Vapour
    29th May 2014
Portfolio Testimonials Contact
© 2009-2023 Roxbourne.com e-commerce, web design, SEO and marketing, Lichfield Staffordshire Birmingham West Midlands | All Rights Reserved | Privacy and Cookie Policy | Terms of Site Use