Broadway is a long established luxury bespoke furniture manufacturer, and one of the leading companies in the UK for what they do. We had already overhauled their kitchen website a few months ago, so now was the time to focus on their other cabinetry. The directors asked us to help them further promote the wide capability of their craftsmanship, specifically the online marketing of their design, build and installation service for luxury bedrooms, bathrooms, lounges, studies, executive offices, leisure rooms, etc.
Firstly, we knew this new website would benefit from being built on the state-of-the-art content management system - WordPress - which provides substantial flexibility, customisation and easy addition of fresh content and functionality. WordPress is superior in many ways to all other CMSs.
We created a modern, sleek, easy to navigate, professional, informative, search engine optimised, future-proof and scalable website, with tasteful calls to action.
It features a "Ken Burns" type effect banner photo slider with overlaid messages, a blogging (article publishing) facility so that their news and articles could be published online in an easy to search catalogue, extensive visitor data tracking functions, and anti-hacker security (there's a lot going on these days, particularly hackers trying to put malicious code on CMS based websites).
We coded using the latest standards and using 'responsive design' for easier viewing on smart phones and tablets. We modernised their logo, provided copywriting services, and carefully selected photos from their stockpile of thousands. We project managed everything and quickly got to grips with all that was needed; minimal input was needed from the busy directors.