Project - Broadway Kitchens Essex and South East
Broadway Kitchens is a long established bespoke kitchen manufacturer with a base in the West Midlands. In 2012, we carried out a major overhaul of their main website. In 2017 Broadway opened a new kitchen showroom in Essex, and they wanted a dedicated website for it.
In order to avoid getting a duplicate content penalty from Google, we agreed that all the major pages needed to have freshly written content. All the articles and news posts also had to be unique. If we had simply copied the existing website and just added 'Essex' in various places Google would have deemed the website a copy and not ranked it in search results.
We manage this website using the state-of-the-art WordPress content management system which provides substantial flexibility, functionality, customisation and easy addition of fresh content.
WordPress features an excellent blogging facility, which means their articles and news can be regularly published online in an easy to search catalogue. These various kitchen based articles appear high in Search Engines and thus bring in a lot of website visitors. It has extensive visitor data analysis and anti-hacker security.
The website is modern and sleek, easy to navigate, professional, informative, search engine optimised, future-proof and scalable, with tasteful calls to action. We carefully selected photos from their stockpile of thousands of kitchen case studies and enabled the display of large versions so that potential customers can get a better look at the detail.
Because we were project managers, minimal input was (and is) needed from the busy directors.
We continue to provide numerous digital services for Broadway including Google Ads management.