Masai Omega Automotive
Masai is the retail brand name of Omega Automotive Ltd - a company with an automotive engineering pedigree going back 3 generations to 1953. With bases in Istanbul and Lichfield - they design, manufacture and sell a range of high quality vehicle parts, particularly for the iconic Land Rover Defender.
In 2011, the Directors asked us to help them with global e-commerce and marketing strategies. The first e-commerce website we designed and created was immediately approved. Not only does it look great, it is fast and functions intuitively. I built it on the WordPress CMS with the Ecwid e-commerce system and various plugins for additional functionality.
We went on to create a few more e-commerce websites for them that focus on specific sectors, for example Masai Lights. More importantly, all their websites are successful; global sales have grown quarter upon quarter since we started working with Masai.
As with many of our clients we wrote and search engine optimised (SEO) the web pages and product descriptions, and continue to manage their websites as more Masai products are designed and created. Because of the valuable SEO services we provide, their websites are 1st in Google Search for numerous product types, and they rank high for many other keywords and keyphrases too - at least 90% of the key phrases we track produce page 1 results in Google Search.
Because they rank well organically, they've saved a large amount of money not having to advertise online, choosing just to advertise offline in their trade press occasionally.
We also designed, setup and manage their successful eBay shop too.
Since we started working with Masai they've been able to move to larger premises, expand their ranges and stay dominant within their specialism.
Services provided
E-commerce advice, design, build and management, Website UI, Conversion Rate Optimisation, Marketing Consultancy, Search Engine Optimisation, Keyword research, Data analytics, Graphic Design, Advertising design, WordPress CMS management, Content Writing, Domain and Hosting Management, Photo Management, Product and Competitor Research, Video Production and Editing, Product Database Management, eBay Shop Management.
