In 2009, we were approached to help with Search Engine Optimisation for a cruise holiday company operating 2 luxury Gulets in Bodrum Turkey.
In addition to SEO we went on to manage their Google Ads and help with posting blog articles.
With most SEO projects, we start with Keyword and Competitor research. We then analyse the data and integrate the keywords through the website. We create landing pages based on the main keywords and try to make pages worthy of ranking and sharing.
Google's algorithm is complex and evolving, but basically there are few common sense principles to keep in mind. Content needs to worthy of ranking high in Google Search results pages. Each main landing page's written content should be unique, easy to read, informative with more than sufficient detail and focused on just the subject of the page. If search engines deem a web page to be a good authority on its subject matter they will rank it well. Like wise, if the content is plagiarised, inadequate and poorly written and search optimised and up against a lot of competition on that subject, it will rank badly.Read more about SEO...