Sutton Park Kitchens
Sutton Park Kitchens is a brand of one of our clients. It was created to focus on the mass market in fitted kitchens for the Midlands, whereas their main brand had moved to the mid to high end over the last decade. To promote the new brand, one of their showrooms is being upgraded and a website was needed.
With the directors having minimal time, we took on the project management, and with just a broad and brief verbal guide and sets of photographs we set to it.
We designed and created a sleek, modern, pixel perfect, easy to navigate, professional, informative, search engine optimised and future-proof website with appropriate calls to action. We coded using the latest standards - HTML5 and CSS3, also using 'responsive design' for easier viewing on the smaller screens of iPads, mobiles and other hand-held devices.
We decided that one of the main features should be hi-def widescreen photos of kitchens in fast loading galleries navigated by scroll bar, mouse click, keyboard arrow keys and also swipe on a touchscreen. These large detailed photos create a magnificent user experience and enable potential customers to quickly decide the type and colours they like. Strangely, widescreen photo galleries were not often found on kitchen websites but much-needed, as there's plenty of detail to look at within each kitchen and small photos provide an unsatisfying experience.
Another feature is the ability to easily search by price range or colour. Most people when looking for a new kitchen know roughly what their budget is, so pointless looking at low priced when your budget is mid to high.