Timing Solutions Ltd - motorsport timing services
Timing Solutions is the leading provider of motorsport timing services in the UK. Although TSL provide a full service race timing solution, one aspect is the sale of racing transponders. A signal is sent from each race car, bike or kart by a device called a Racing Transponder, and is picked up centrally to record individual lap times and positions. This data is processed and served to pit crews, team head offices and TV broadcasters.
TSL was already selling racing transponders by order form but now wanted a more efficient e-commerce solution. Their existing website provides numerous event results on an ongoing basis and because of that is regularly viewed by many thousands of customers on a monthly basis - thus it made sense, at least initially for us to integrate our e-commerce solution into a dedicated page on the existing website, rather than delay matters to create a new website or carry out a complete overhaul.
We created a sleek and fast, easy to navigate, professionally sympathetic, search engine optimised and future-proof e-commerce facility. We added their select range of race transponders, set up a secure payment gateway solution and took it live in approx a week.
Less time and effort than expected was needed by the client as we did our own research and scoping, and built and tested off-site before implementation on-site. There was no website downtime, and orders have been racing in daily since it went live. TSL empoyees were taught how to manage orders and product listings.